A Guided Tour with Founders Tom and Lilka Areton

Gain a deeper understanding of the art of propaganda with our founders, Tom and Lilka Areton. In this series of recordings, Tom shares his personal insights and expert analysis of each chapter of our collection. From the subtle techniques of persuasion to the overt messages of power, these explanations will enrich your understanding of our exhibits and the enduring impact of propaganda.

What is propaganda?

Propaganda is the calculated manipulation of information designed to shape public opinion and behavior to predetermined ends, as desired by the propagandist. It is usually emotional and repetitive, either designed to increase enthusiasm for a proposed utopian world or to escalate rage and hatred against a designated enemy—often a religion, an economic or political system, a race, or a special group. Propaganda, in its essence, is art in the service of political power. Subjectivity, disinformation, exaggeration, and the outright falsification of facts are the hallmarks of propaganda practitioners.

Chapter 1: Leader Idealization

The idealization of the leader of the State by showing him with children and the military, and by posting his pictures throughout the country.

Chapter 2: Threat of fear and intimidation

The threat of fear and intimidation through physical detention, sudden disappearances, and extralegal executions.

Chapter 3: Glorification of the Nation

The nation is glorified through an exaggerated show of prosperity, abundance, and the ecstatic happiness of the people.

Chapter 4: Promotion of the common people

The workers, women, peasants, and students all become great heroes of the nation.

Chapter 5: Vilification

In order to stay in power, governments need to find central enemies to blame and demonize. The enemies can be political opponents, religious and ethnic minorities, or economic groups.

Chapter 6: Veneration of the Military

Statues, posters, uniforms, and medals bedeck the heroes of the country to remind the nation of the glory of past wars and struggles yet to come.

Chapter 7: Post-1989

This period is marked by the ridicule, criticism, and commercialization of the past political systems, the leaders, and the ideas that subjugated the people.

Temporary Exhibits

Our exploration of propaganda is constantly evolving. In addition to our permanent collection, we are proud to present special temporary exhibits that delve into current events, new research, and unique historical moments. Below, you will find Tom Areton's exclusive commentary on these limited-time collections.

Exhibit 1: The story of Robert Leon Bru and the Der Stürmer Nazi newspaper

WE ARE SORRY, BUT THE MUSEUM’S CURATOR, BEATRIX, IS ON SUMMER VACATIONS.

DURING HER ABSENCE WE REDUCED MUSEUM’S SCHEDULE AS FOLLOWS:

JULY 18 – AUGUST 3

 

Thursday, July 18 – CLOSED

Friday, July 19 – CLOSED

Saturday, July 20 – OPEN – NOON to 5PM

 

Thursday, July 25 – CLOSED

Friday, July 26 – CLOSED

Saturday, July 27 – OPEN – NOON to 5PM

 

Thursday, August 1 – CLOSED

Friday, August 2 – CLOSED

Saturday, August 3 – OPEN – NOON to 5PM

 

The Museum will reopen as usual on Thursday, August 8.

We apologize for any inconvenience.